This letter from an older correspondent speaks for itself:
“Saga magazine had a full page advert for a Steiff bear (‘Very rare black alpaca’) whose height was given as 8”.
I wrote to ask the advertiser what that was in proper measurements, and got this reply:
The bear is 8″ which is approx just over 20 centimetres sitting and approx 12″ standing
Customer Service, Danbury Mint
Lovely mixture! On the Danbury website the measurements are all given in metric, but they think we Saga readers are all incapable of understanding metric, just because we’re older. This really does annoy me. Local radio is the same; lots of Fahrenheit used (BBC Radio Leeds). Their argument is that many of our listeners are older people – yet they have dumbed down much of their programming to try to attract younger people! We (older people) all manage very well when abroad and I feel insulted when it’s presumed I cannot manage metric.”