Reform UK widely-ridiculed for pledging to “fully re-legalise imperial units”

At a Reform UK press conference this week, Robert Jenrick and Nigel Farage launched a new Reform UK policy document, which includes a pledge to “Fully re-legalise Imperial units”.

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No mention of measurements on Reform UK website

Reform UK is a right-wing Eurosceptic party, formerly called the Brexit Party. Its support has recently been roughly as high as the Liberal Democrats, at around 9% of the electorate. Its slogan is “Let’s Make Britain Great”, which sounds similar to former US president Donald Trump’s slogan “Make America Great Again”. How has Reform UK gained support in recent times without saying a word about imperial units?

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