CMA report explains how to encourage more use of unit pricing information

The Competition and Markets Authority (CMA) opened a project on 31 January 2023 to consider the use of unit pricing in the groceries sector. On 20 July 2023, the CMA published its unit pricing review findings. On 30 January 2024, the CMA published its findings from consumer research and unit pricing analysis. These findings examined the awareness, presence and prominence of unit pricing, who uses it and how many use it. Unit pricing is one tool used by consumers among many in making decisions about purchases.

Continue reading “CMA report explains how to encourage more use of unit pricing information”