CMA report explains how to encourage more use of unit pricing information

The Competition and Markets Authority (CMA) opened a project on 31 January 2023 to consider the use of unit pricing in the groceries sector. On 20 July 2023, the CMA published its unit pricing review findings. On 30 January 2024, the CMA published its findings from consumer research and unit pricing analysis. These findings examined the awareness, presence and prominence of unit pricing, who uses it and how many use it. Unit pricing is one tool used by consumers among many in making decisions about purchases.

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Tesco announced it will show unit pricing for Clubcard offers

For Clubcard offers, you could only see the price per unit for the original price but not for the Clubcard price. Tesco has announced that unit pricing will also be shown for the Clubcard price as well. This will enable Clubcard holders to see that they are getting the best deal.

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Which? exposes poor grasp of unit pricing

The Which? consumer group published its most recent investigation about unit pricing on 23 August 2022, asking “Can you spot the cheapest supermarket prices?”. If you cannot do this, you could be missing out on huge savings. The ability to use unit pricing to get the best deals is a critical skill in the cost-of-living crisis.

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Which? sees the light – and Panorama joins in

By an odd co-incidence both “Which?” magazine and the BBC’s flagship “Panorama” programme  have recently run stories on the scams employed by the big supermarkets to prevent customers from comparing “value for money” in their weekly shopping. However, despite their good intentions, neither of the articles nor the tv programme quite identified the most obvious and effective remedies. Continue reading “Which? sees the light – and Panorama joins in”