The Which? consumer group published its most recent investigation about unit pricing on 23 August 2022, asking “Can you spot the cheapest supermarket prices?”. If you cannot do this, you could be missing out on huge savings. The ability to use unit pricing to get the best deals is a critical skill in the cost-of-living crisis.
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Which? and Government claim credit for UKMA campaign
Both the Consumers’ Association (aka Which?) and the Government’s Business Department have claimed the credit for the success of their campaign to persuade supermarkets to price goods transparently. But who actually started the campaign? and is it enough?
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