Muddled measures in car brochures

One of the┬álast bastions of imperial units is our road network and hence car manufacturers’ marketing campaigns. Ronnie Cohen has been looking at some┬átheir promotional material.

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Use of the kilometre in the UK

As noted in a comment on our last article, the BBC’s acclaimed new series Blue Planet 2 uses metric measures for smaller distances and depths but miles for greater ones. Ronnie Cohen takes this opportunity to look at instances when kilometres are preferred to miles.

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